To better understand the benefits of ICBS we rely on Peter Drucker:
The
important decision [or those] decisions that really matter, are
strategic. They involve either finding out what the situation is, or
changing it, either finding out what the resources are or what they
should be…Anyone who is a manager has to make such strategic decisions,
and the higher his level in the management hierarchy, the more of them
he must make.
Among
these are all decisions on business objectives and on the means to
achieve them…The important and difficult job is never to find the right
answer, it is to find the right question.
Efficiency is doing things right, effectiveness is doing the right
things. Doing the right thing is more important than doing the thing
right.
(
Peter Drucker)
Consequently,
effectiveness is more important and relevant than efficiency. The
process of strategy formulation is mainly on choosing the right things
to do or in other words deals mainly on effectiveness.
ICBS because of its
focus on intellectual capital (intangibles) and strategy formulation is
fundamentally concerned on effectiveness. This makes ICBS more relevant
than any other equivalent model or methodology.
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